Click Through Rate (CTR) is a metric that measures the ratio of the number of times a listing appears on a search engine results page (SERP) to the number of people who click on the link. You can use Google Search Console to view CTR reports for your website. Factors Affecting CTR The CTR is influenced by…

Search intent is a crucial factor in optimising a website for search engine results. It refers to the purpose or goal behind a user’s search query. Types of Search Queries Search queries can be classified into four categories: informational, navigational, transactional, and commercial. Search Results May Change Based on Intent Search engine algorithms are constantly…

Natural Language Processing (NLP) refers to a subfield of artificial intelligence that provides computers with the ability to understand text and spoken word in a similar way to human beings. Language is separated into fragments so that the grammatical structure of sentences and the meaning of words can be analyzed and understood in context. Search…

Google’s mission is to organise the world’s information and make it universally accessible and useful. For this, Google needs to be competent at understanding human language. Interpretation of Words In its early years, Google only made a handful of updates to its algorithms. Now Google regularly makes thousands of changes to its algorithms every year to…