Click depth refers to the number of clicks required to reach a page from the homepage. For example: Your important content should be within three clicks from the homepage. Any more than this, and it becomes increasingly difficult for both users and robots to locate the page. The claim is that pages with lower click…

A backlink is when one website links to another. This is normally by using text as the link. This is called anchor text. What is considered a quality backlink? Backlinks to your website serve as a strong indicator to search engines that your content is valuable and trustworthy, as they demonstrate that other websites support…

Website breadcrumbs are an essential navigational aid located between the top navigation and content headline. They are a series of clickable links that reflect the hierarchical structure of a website, allowing users to trace their path back to the homepage or higher-level pages. Breadcrumbs: A Simple Way to Improve Your eCommerce Site Website breadcrumbs are…