Gideon SEO

Digital Marketing Manager

I held various positions throughout 9 years. This included director and digital marking manager roles. During this time the company grew from two stores into a warehouse-based online retailer.

Achievements

↣ Created a YouTube strategy ahead of many competitors. This improved product page conversion rates by 65%. The brand channel received over 2 million views in 5 years.

↣ Laised with the management teams to improve stock control, order processing and implement a modern responsive website.

↣ As Digital Marketing Manager, I worked with the team on brand management, SEO, content marketing, PPC campaigns and CRO. In 8 months, the team took the company from losses of over £100k to a breakeven position, ready for sale. Revenue was doubled while the gross margin stayed on target. In 2019 the website achieved 3 million page views and turned over £2.6 million in revenue.

↣ Assigned the task of reducing and optimising the Marketing budget. On average, cut spending by £3,500 per month while keeping sales on target.

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